Yahoo Rebrand

I'm pleased to say, I was brought into Yahoo to be part of an inspirational team that would tackle rebranding the logo and launching it to the world.

After launch, I was in charge of developing brand systems and launching them through creative advertising in commercials and digital marketing.

I was the lead creative to ensuring the company was represented at events and keynote speaking engagements with Marissa Mayer and her executive leadership.

Mobile Symphony

We were challenged to showcase the suite of apps Yahoo offered. So I made an in-cinema symphony spot where the beauty of the music is in the hands of our users.

Yahoo Newfront 2015

Yahoo Newfront 2014

Launching Live

Not only did I lead the keynote at each event, I developed the content for each announcement. Livestreams were a big deal as Yahoo was the first to do it at scale and I helped communicate that to the world.

The First NFL Debut in London

I launched a campaign to showcase the very first livestream of our partnership with the National Football League.

Yahoo at CES 2014

Yahoo's New Debut

I led the entire keynote that Marissa Mayer held since the first time she took over the company. This was one of the most talked about events during CES this year.