Cha-Ching
As the first employee, I led the development of the brand and UX for an international social commerce site based in Seattle. We had 19 million members in 195 different countries.
Lockerz operated primarily on the basis of accumulating and spending Lockerz points, also called PTZ. Members acquired PTZ for logging into the site, watching short videos, referring friends, answering daily questions and polls, or purchasing items from Lockerz, among other activities. PTZ could be used for discounts on clothing, electronics, fashion accessories, and other products in the Lockerz SHOP.
Original Content
Kill Spin
Lockerz featured original content that I helped to develop and brand. One of those shows was called Killspin. It was a fun show about an underground league of ping pong players that took place in a bar. Below shows the concept of the logo and how that translated into the promotion for the piece.
The Homes
Starring Chelsea Kane, it was an indie road trip musical directed by John Cabrera.
