Future You Thanks You
As we ramped up the ability to shop by voice with Alexa, I wanted to highlight the benefits for customers who were hesitant to get fresh food delivered. So we launched a creative campaign that debuted the ability to get Whole Foods within 2 hours on Amazon.
Mass Reach
The campaign was featured on Amazon and Whole Foods websites, in-stores and social channels.
The Voice-First Design System
Keeping things simple, it was important to find a visual system that triggered a customer use their voice on channels where voice isn't the first thought.
Amazon Fresh Stores
As the new grocery stores were launched, I was integral in bringing new technology to help solve simple problems in the store. Where's the ketchup? No worries, Alexa can help you with that.
Displayed Experience
I led the development of how this looked in the stores and what the interactions were within the shopping experience.
Alexa Can Help
I developed a whole kit with various levels for time of need, where Alexa can be a simple reminder to help reorder within your consumable products.
