Experience

Boom Supersonic

VP, Creative Director
2 yrs 4 mos · Jul 2022—Nov 2024

• Boom is developing a supersonic commercial airliner with orders already in place from major airlines.
• I was Integral to bringing the company’s vision and progress to life for audiences vital to Boom’s success including airlines, suppliers, investors, regulators, and future passengers.
• Responsibilities included leading development of physical and digital assets that made Boom’s progress tangible and inspiring. This presence had a major effect in the industry and played a key role in significantly scaling brand reputation in support of global expansion for the company’s mission. 

Alexa at Amazon
Group Creative Director
5 yrs · 2017—2022

• Alexa Shopping is a service that allows users to buy products from Amazon using voice commands. Alexa can perform a variety of shopping tasks, including: search, adding to a cart, re-ordering, creating a shopping-list and more.
• I was responsible for defining and delivering all marketing design and brand, supporting major product launches for Alexa, as well as perennial seasonal events like Prime Day, Holiday, and unboxing periods. 
• Additionally, I established product vision and led a team to deliver highly visual UX designs for AI/Voice User Interfaces across multi-modal devices such as Echo Show, mobile and In- store experiences with expertise in establishing best practices for motion.

Yahoo
Associate Creative Director
4 yrs · 2013—2017

• Re-branded the internet giant, bringing it back into the current century with a fresh new logo and set of brand attributes.
• Developed award winning creative for all aspects of Yahoo consumer marketing including advertising (TV, OOH, Print, Digital, Social, Email), branding, events and everything in between - for the 3rd most frequented website worldwide, and over a billion monthly users. Supported all Yahoo properties, from Yahoo Finance, Sports, Fantasy Football, Flickr, to News, Mail, Search, Screen, and more.

Lockerz
Creative Director
4 yrs · 2009—2013

• A social commerce start-up that was built to reward customers for their engagement through a ‘points’ loyalty system that were in turn, used for discounts on top brands.
• As the first employee, I specialized in developing the creative and product concept as the lead on brand identity, web/ux, video, and print.
• I developed materials outlining the vision to help raise more than $65 million funding from investors such as Kleiner Perkins.

American Eagle Outfitters
Freelance Art Director
3 yrs · 2006—2009

• I supported the launch of 77kids to help develop the identity and website. My responsibilities included concepts for photoshoots, packaging, and promotional pieces.
• I designed promotional and in-store materials through photography, graphics and traditional visual mediums within AEO storefronts.