CES Coca-Cola Energy Activation
In 2020, we teamed up with Coca-Cola to debut a new energy drink called Coca-Cola Energy at CES. This activation allowed attendees and media to sample the beverage simply by asking Alexa, while customers at home could be among the first to pre-order Coca-Cola Energy by saying, “Alexa, order Coca-Cola Energy”.
The idea stemmed from me believing that shopping with Alexa is magical. As easy as saying "wallah" after a magic trick. I wanted to capture that energy and showcase it in a way that made people pull out their phone and share it with the world.
The Response
“Rock on. You guys win the whole week!”
-CES Attendee
The Response
“@CocaCola Energy powered by #Alexa telling relevant #CES2020 jokes might be my favorite booth design! Simple, funny, and a line around the booth.”
— CES Attendee via Twitter
The Response
“An Alexa vending machine served me Coca-Cola Energy, and it was awesome.”
-Kate Kozuch, Tom’s Guide
Make the Experience Memorable
I demoed the product and it was hard, so I thought, why not show how magical it is?!
The Socials
It became instantly something people wanted to share.
Wait, what?!
The in-person connection was electric and instantly made people smile and say what just happened? I need that again.
