Interactive Television Ads
What if ads, actually worked… for you? That was the question I asked and drove me to I leading an initiative where I leveraged the power of Alexa to enhance ad experiences on Smart TVs.
Early Product Explorations
Part of my role on Alexa was to develop engaging ways for Alexa to be the ultimate shopping assistant. A few years in advance to actionable ads, I partnered with product to explore an experience around the utterance: "Alexa, let's shop". Ultimately, these early prototypes helped stem this Idea of curating a personalized set of results that could be immersive, intuitive and constantly refreshed from Alexa.
The Case Study
